The Dumb Ways to Die campaign not only involved the use of social media and the Internet to gain its spread, but also employed the use of print advertising – from posters featured in train stations, through to advertising in newspapers.

Posters Edit

The posters each featured eight of the characters:

Newspaper Ads Edit

In addition to the posters, the campaign also had specific advertising imagery published in the commuter papers (the mX):

Dumb Ways to Die series
Dumb Ways to Die · Melbourne International Film Festival · Dumb Ways to Valentine · April Fools Ways to Die · Running of the Bulls · Ice Bucket Challenge Fail · Dumb Ways to Die 2 trailers · Halloween · Deck the Halls · Avoid running in the station · Be wary of loose clothing · Watch out for slippery surfaces · Dumb Ways Christmas Countdown
Dumb Ways to Die app · Dumb Ways to Die 2 the Games · Dumb Ways to Die Wire Walk · Dumb Ways JR
Other · Merchandise · Print Advertising